Lit.AI
Project Overview
Client: Lit AI
Role: Creative Director, Video Editor Taylormade Creative
Tools Used: DaVinci Resolve, Adobe Creative Suite
Project Type: Venture Capital Campaign Video
Team Collaboration: C-Suite Executive Team
Creative Challenge
Lit AI, a cutting-edge artificial intelligence firm specializing in rapid transformation through Human-AI collaboration, needed a high-impact promotional video to secure funding from venture capital firms. The goal was to visually capture Lit AI’s revolutionary promise: transforming complex workflows that traditionally take weeks into tasks completed in a single day.
As the lead creative under Taylormade Creative, I worked directly with Lit AI’s executive team to craft a bold, cinematic campaign that reflected their ethos. This included:
Storyboarding and scripting a concept that personified AI as an intuitive partner, not just a tool.
Editing and compositing using DaVinci Resolve to create a sleek, futuristic look with glowing data overlays and motion-tracked UI.
Integrating dynamic special effects that visualized the platform in a single scene transition.
Crafting VC-ready visuals that were both emotionally gripping and technically intelligent.
Strategic + Creative Execution
Results
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Results *
Delivered a cinematic campaign video tailored for pitch decks and investment presentations.
Helped position Lit AI as a scalable, investment-ready solution, driving increased interest from key venture capital firms.
Collaborated closely with the CEO, CTO, and marketing heads to ensure the campaign aligned with both brand and strategic growth goals.
Reduced creative turnaround time by 40% using streamlined production workflows and real-time feedback loops.